Amazon Platform Update: New Certification Requirements Strengthen Product Compliance

Amazon has recently updated its platform policies, introducing stricter testing and certification requirements for sellers across multiple product categories. According to the new rules, products such as electronics, toys, and home goods must be supported by valid safety test reports and recognized certification documents before being listed for sale.

The updated policy also signals increased compliance reviews and random audits, reinforcing Amazon’s commitment to consumer safety and regulatory alignment in key global markets. Sellers are encouraged to prepare certification documentation in advance and work with accredited testing laboratories to avoid listing suspensions or delays.

Industry observers note that Amazon’s move reflects a broader trend in e-commerce toward stronger product governance, making testing and certification a critical step for brands seeking long-term success on international online platforms.